Myriad Genetics Blog Myriad Genetics Blog > CEO Vlog: Personalized Medicine CEO Vlog: Personalized Medicine January 26, 2016 Corporate CEO Mark Capone explains what personalized medicine is and the role of genetics in tailoring and improving treatments for individual patients. “Historically, we would take a one-size-fits-all approach for all patients, but now, with personalized medicine, we can fundamentally change that approach.”